The Top 10 Industries That Spent Big On Google Ads

Google is often viewed by the general population as a company with its hands into everything tech. They believe that Google makes money from every direction. In reality, they make money off of ads. Everything else is just development, philanthropy, and in many cases technological “filler”.
With 96% of their revenue coming from ads (Just 4% of Google’s revenues came from non-advertising-related sources), we found the below infographic that looks at the top revenue channels for the search giant.

The Top 10 Industries That Spent Big On Google Ads

1. Finance & Insurance – $4.0 Billion (example keywords in this industry include: “self employed health insurance”, “cheap car insurance”, “credit cards for bad credit”)
2. Retailers & General Merchandise – $2.8 Billion (example keywords in this industry include “zumba dance dvd”, “proform treadmill”, “weber grill accessories”)
3. Travel & Tourism – $2.4 Billion (e.g. “new york hotels”, “plane tickets”, “rental car deals”)
4. Jobs & Education – $2.2 Billion (e.g. “accredited online college degrees”, “online certificate programs”, “unemployment benefits”)
5. Home & Garden— $2.1 Billion (e.g. “replacement windows cost”, “appliance repair”, “cabinet refacing”)
6. Computer & Consumer Electronics – $2.0 Billion (“ink cartridges discount”, “pc memory”, “online video conferencing software”)
7. Vehicles – $2.0 Billion (e.g “cheap hybrid cars”, “certified used cars”, “bridgestone tires”)
8. Internet & Telecommunications – $1.7 Billion (“pre paid cell phones”, “domain registration”, “cable internet providers”)
9. Business & Industrial – $1.6 Billion (“custom business cards”, “cheap office supplies”, “foam packing”)
10. Occasions & Gifts – $1.2 Billion (“funeral flowers arrangements”, “flower delivery”, “wedding gift registry”)

Advertising revenues from these 10 industries accounted for 60% of Google’s 2011 revenues. The remaining $14.4 billion in advertiser revenues came from other industries. Click to enlarge.